What are credits and how do they work?

Credits are the currency of your retainer. Each bundle, pack, and service has a credit cost. Your monthly retainer includes a set number of credits you can spend however you like. Think of it like a flexible marketing budget: anything you don't use rolls over to the next month.

What happens to unused credits?

Unused credits roll over from month to month, and can expire after 14 months. This means you won't lose credits if you have a quieter month, and you can save up for larger projects.

Can I change my retainer tier?

Yes, you can upgrade or downgrade your retainer at any time. Changes take effect from the next billing cycle. If you need more credits mid-month, you can always top up.

How does the top-up system work?

If you need more credits than your retainer includes, you can buy more at a flat £10 a credit on every plan, in blocks of 10 credits (£100). There's no limit on how many you can add.

Why use a retainer instead of paying project-by-project?

Retainers give you predictable costs and consistent access to support. Instead of negotiating quotes for every project, you have a clear monthly budget and can request work whenever you need it. Your marketing stays moving without stop-start project cycles.

What's included in every retainer?

All retainers include access to ViralDesk Pro (our marketing platform), monthly reporting, and the ability to request work through our client portal. Managed and Embedded add a dedicated account manager, more strategic support and faster turnaround.

How do I know which retainer is right for me?

Start with your typical monthly marketing needs. Browse the bundles and packs above, add what you'd normally want, and see how many credits that uses. Pick the retainer that covers your needs with some room for flexibility.

Is there a minimum commitment?

Foundation has a 3-month minimum, then rolls monthly. Managed and Embedded run month to month, with no minimum term. After any minimum, you can cancel with 30 days' notice. We still recommend giving any plan three months before judging the results.

Social Spark

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Transparent credit-based pricing

Build a marketing system that fits your business

Choose a monthly retainer and decide what you want your marketing support to cover each month. Clear pricing, a three-month minimum at most, and adjustable as your business evolves.

Browse one-off projects

Not ready for ongoing support? One-off projects are a focused alternative.

No long-term contractsCredits roll overBuilt around your businessFlexible monthly focus

Most businesses do not need more marketing options. They need to know which option makes sense for where they are now.

Social Spark helps in three ways: you can follow our Support Plans yourself, work with us to build a clearer plan, or hand the marketing system over to us.

Choose the level of support you need

You are not choosing based on business size. You are choosing based on how much support you want from us.

From £49/mo

Do it myself

“I want knowledge, structure, and a clear plan I can implement myself.”

For founders and small teams who want guidance without calls or done-for-you support.

Support Plan — Starter · £49/mo
Support Plan — Growth · £99/mo
Support Plan — Pro · £199/mo

Explore Support Plans

Need this adapted to your business? Explore Guide me.

From £395

Guide me

“I want expert thinking, but I'll handle implementation.”

For businesses that need clearer priorities, campaign direction, offer refinement, and funnel thinking.

Marketing Roadmap Workshop · from £395
Quarterly Growth Partner · from £1,500/qtr

Explore strategy-led services

Need us to build or manage it? Explore Take it off my plate.

Most chosenFrom £750/mo

Take it off my plate

“I want Social Spark to build or manage the system for me.”

For businesses that want Social Spark to own implementation, delivery, or senior marketing direction.

One-off implementation projects
Managed retainers · from £750/mo
Fractional Marketing Lead · from £3,000/mo

Browse one-off projects

Not ready for full management? Start with Guide me.

How the pricing works

You choose how the work gets made. That's what moves the price.

Your marketing needs change through the year, so the system is built to change with them. It takes about a minute to follow, and it is the bit that decides what you pay.

The problem

What you need in March is not what you need in November

Seasons move. A new line drops. People buy differently in the run-up to Christmas than they do in February. A fixed package cannot follow any of that — you end up short in the month that mattered and paying for things you did not need in the quiet one. So the whole system runs on credits instead.

What you actually needA fixed package

JFMAMJJASOND

Credits move with it

Step one

We start with what you want your customers to do

Not with a list of things to buy. We work out what your customers should actually do, what would make them do it, and where to reach them — and the deliverables fall out of the answer. Get that order wrong and you buy content that had no job.

1What should your customers do?Buy again, not just once

2What would make them?A reason to come back

3Where do we reach them?Where they already are

That decides the deliverables

The trade

Cheaper means you do more of it — and it shows

At £330 you film and publish all ten yourself; we decide what they should be and report on how they did. At £5,100 a commercial crew makes them. Ten posts go out either way, and they are not the same ten posts. We would rather say that now than have you find out in month two.

£330Indicative

You

We plan them and measure them

£5,100Premium

We make all ten

Ten posts either way — not the same ten

Monthly retainer

Configure your monthly retainer

Choose a plan, decide what your credits should cover, and review before getting started. Nothing is final until you confirm.

Choose route

Retainer

Credits

Review

Get started

How would you like to build your plan?

Most businesses aren't sure exactly what they need yet. You can get a recommendation, browse common setups for your situation, or build your own plan from scratch.

Your plan summary will appear here as you configure.

For businesses that want a more detailed breakdown

Which plan fits where you are now?

The key commercial differences at a glance — credits, price, and the one thing that unlocks at each level.

Plan	Price/mo	Credits	Best for	Key upgrade
Foundation	£750	35	Owners who run their own marketing and want the tools behind it — an AI assistant that replies to enquiries, online booking, and credits for the work we do.	Foundation plan
Managed POPULAR	£2,100	130	Businesses that want us running their marketing alongside them — one named person looking after you, and a planning call every month.	One named person looking after you, with a monthly planning call A real person answers your calls, 8 hours a day, Mon–Fri — 150 calls a month, then £2.50 a call 130 credits — enough for content and social media without top-ups
Embedded	£3,995	200	Businesses ready for marketing to be a proper department — a specialist doing the work each month, and one person responsible for your growth.	A specialist doing the work — 20 hours a month One person responsible for your growth, and what to do each week Automations built around your business + 200 credits

Foundation£750/mo

Owners who run their own marketing and want the tools behind it — an AI assistant that replies to enquiries, online booking, and credits for the work we do.

Managed

POPULAR

£2,100/mo

Businesses that want us running their marketing alongside them — one named person looking after you, and a planning call every month.

One named person looking after you, with a monthly planning call
A real person answers your calls, 8 hours a day, Mon–Fri — 150 calls a month, then £2.50 a call
130 credits — enough for content and social media without top-ups

Embedded£3,995/mo

Businesses ready for marketing to be a proper department — a specialist doing the work each month, and one person responsible for your growth.

A specialist doing the work — 20 hours a month
One person responsible for your growth, and what to do each week
Automations built around your business + 200 credits

Not ready for ongoing support?

Some businesses start with a focused website, launch campaign, content shoot, CRM setup, or funnel project before moving into monthly support. That's a completely valid entry point — and you can move into a retainer whenever you're ready.

Common questions

Everything you need to know about how our pricing works.

Ready to build your marketing system?

Book a free consultation to discuss your goals and find the right retainer for your business. No pressure, just practical advice.

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